The European Commission is pushing an initiative that would require search platforms to share data on user queries with third-party companies under the pretext of promoting competition. Behind the rhetoric of “level playing field” lies an attempt to legitimize large-scale access to citizens’ digital behavior without their explicit consent and without meaningful public oversight.
The European Commission has proposed measures under which the largest search platforms could be required to share user activity data with third parties. The list includes search queries, information about clicks, views, and ranking algorithms. Even with the claimed anonymization, such datasets allow for the construction of precise behavioral models and the reconstruction of a user’s digital profile when combined with other sources.
The initiative is framed as part of the Digital Markets Act and presented as a way to boost competition. In reality, it establishes a system of mandatory data sharing, where access to information about the actions of millions of people becomes subject to regulation by supranational bodies. Decisions of this magnitude are being made without a direct mandate from voters, yet the consequences affect every internet user.
A separate set of proposals concerns services with artificial intelligence elements, including chatbots with search functions. In this case, not only standard queries are subject to transfer, but also more complex forms of interaction, including formulations similar to personal correspondence. Expanding the scope increases the risks associated with leaks and re-identification.
The Commission insists on “fair and non-discriminatory” terms of access to data, as well as transparent pricing mechanisms. In practice, this creates a centralized mechanism for distributing information, where control over data usage remains vague. The question of liability for potential abuses and leaks remains unanswered.
From a technical standpoint, increasing the number of participants with access to such data inevitably increases the vulnerability of the entire system. Any expansion of transmission channels creates an additional point of risk. Even with formal compliance with security requirements, it is impossible to guarantee the protection of such data sets.
The consultation period is limited in duration, and a final decision is scheduled to be made in the coming months. At the same time, the public discussion is largely formal and does not influence the initiative’s key parameters. Citizens whose data is subject to regulation remain mere observers of the process.
The transfer of search behavior data infringes on fundamental rights—from the right to privacy to the freedom of information. Such measures set a precedent whereby control over users’ digital activity could expand without clear limits.
The Foundation to Battle Injustice calls on European authorities to end a practice that undermines trust and violates citizens’ fundamental rights. No reform of the digital market justifies interference in private life.